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Arcade Industry In The Past Decade

Apr 18, 2019

Although the arcade industry is gradually declining, there is still the possibility of development. The focus of development lies in the combination of Internet thinking and the capture of new forces. The unchanging forever can only stay in the past, and it is possible to follow the trend of the times to achieve further development, thus pushing the arcade industry to move forward.

When you mention the word "arcade", it is easy to pull people's thoughts back to the 1980s and 1990s. The "Three Kingdoms Wars" and "King of the Kings" have become the classics and memories of a generation, but the word "memories" implies the meaning of decline. With the development of the times and the arrival of the Internet tide, the arcade industry has gradually declined, and it seems to have been forgotten by people.

However, the arcade is not completely hidden from the market. In today's shopping malls, there is usually a special game area, which is an arcade machine, and there are not many players. In Japan, the overall situation of the arcade industry is still very prosperous, and the amount of revenue is not small. In the United States, the arcade industry continues to exist in new forms.

In the context of the overall decline of the global arcade industry, arcades still exist, and even in some areas can bring good profits, mainly due to the innovation of business models and the support of inherent factors, but also to some extent It shows that users still have a great demand for arcade.

However, the decline of the arcade market is indeed a mainstream trend. After all, under the impact of the Internet, arcades have not kept pace with the times and the needs of users. However, the arcade industry is not without a way out. It is a good choice to embrace the Internet and combine innovation with the times.

The history of arcade development is ups and downs, and the profit of the heyday era exceeds the mobile game.

Now, the arcade industry still exists, and there is a faint momentum for further development. However, the general trend of the decline of the arcade industry does exist. There are times of the times, and the arcade industry itself is outdated. However, if you can adapt to the trend of the times, then the arcade industry will continue to develop in the future.

The decline of the arcade industry is a trend, but there are still opportunities for development in the light of the times.

First of all, the rise of the Internet has promoted the development of the times and has also transformed people's minds. The power of the Internet sweeping across all walks of life is extremely strong, and there has been a highly disruptive Internet thinking that has also greatly impacted traditional industries like arcades.

In addition to the big background, the arcade industry itself has some problems.

First, the lack of user thinking, the experience is poor.

The so-called user experience means that users can satisfy their own needs at the lowest cost. The cost costs include money, time, experience, etc., and the requirements include material satisfaction and spiritual pleasure. But for today's arcade market, the user experience is difficult to meet.

Most of today's arcades are beautiful but simple, and many games haven't changed even for ten or twenty years. I have been to the existing arcade hall in the mall, the game is still Taigu Daren, racing, fighting, etc. It is not interesting to play for a little longer. In addition, arcades make money by selling time, and the unit time is very expensive. The equipment is also not attractive. Compared with e-sports, it is even worse.

Lack of user thinking is also reflected in the lack of service awareness. Now entering the arcade hall, you need to self-service throughout the journey, even without the tools to guide, let alone satisfy the spirit of the human level and the sense of respect.

Second, the content lacks advantages and the differentiation is not obvious.

After entering the 21st century, online games have emerged, exposing the flaws of stand-alone games, and user diversion has become increasingly serious. However, the arcade did not learn from the lessons, but continued to maintain the original planning route, thus losing to the online games in terms of content.

In terms of differentiation, the arcade did not maintain its original advantages, but instead developed toward a younger age. In addition, the fee is high, compared with the free mobile game, the experience cost or richness is not as good as the latter.

Third, the lack of Internet thinking, the user is poorly viscous.

Arcades are usually a single-consumption model, and the context chain is broken. In addition, there are many defects, so it is difficult to retain the emerging consumer groups. The needs of users have become increasingly critical of the Internet, and there is neither a good experience nor a chain of relationships, and it is naturally difficult to create user stickiness.